ONE to Expand The Living Proof Project to Reach New Audiences in More Countries with New Success Stories and Innovative Content (on August 8).
The Bill & Melinda Gates Foundation today announced it will transition ‘The Living Proof Project: U.S. Investments in Global Health Are Working’ to the global anti-poverty advocacy organisation ONE (www.ONE.org) in an effort to reach millions of people around the world with the message that targeted investments in global health and development are saving lives and achieving real, demonstrable results … //
… “ONE is honored to have been asked by the Gates Foundation to manage and expand The Living Proof Project. We know that investments in global health and global development are driving real results – from significant declines in child deaths to the reduction of poverty through proven agriculture programs.
We want to celebrate these successes, provide scale for the campaign and encourage more people to get involved,” said ONE President and CEO David Lane. “We look forward to working with other partner organisations to develop, research and share information about the progress that is being made on the ground in the fight against extreme poverty.”
As part of its expansion of The Living Proof Project, ONE is developing a content database that will give other non-profit partners working in development access to video, photography and other assets to support their efforts. ONE will also invite NGO community members to a storytelling workshop later this year. At the workshop, media and communications experts and producers will work with NGO partner organisations on how to best mine, develop and sharpen on-the-ground stories of success and connect with The Living Proof Project.
“The Living Proof Project was a brilliant creation from the Bill & Melinda Gates Foundation. Choosing ONE to help expand and enhance Living Proof will help to take the original project even higher. ONE has proven itself as a master storyteller of both the needs of those around the world and the success stories of those individuals and organisations rising to meet those challenges. We look forward to working with ONE to broadcast these moving and inspiring stories of hope,” said The Hon. Mark Green, Director, Malaria No More.
More information on The Living Proof Project can be found at www.livingproofproject.org, a site that brings success stories to life with web videos, photo galleries, interactive graphics and personal profiles of people whose lives have been changed by global health and development programs. Non-profit partners may also contact Margaret McDonnell (firstname.lastname@example.org) at ONE for additional information about the campaign and partner programs. (full text).
Bill & Melinda Gates Foundation:
Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving people’s health and giving them the chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to ensure that all people—especially those with the fewest resources—have access to the opportunities they need to succeed in school and life. Based in Seattle, Washington, the foundation is led by CEO Jeff Raikes and Co-chair William H. Gates Sr., under the direction of Bill and Melinda Gates and Warren Buffett. Learn more at www.gatesfoundation.org.
ONE is a global advocacy and campaigning organisation backed by more than 2 million people from around the world dedicated to fighting extreme poverty and preventable disease, particularly in Africa. Co-founded by Bono and other campaigners, ONE works closely with policy experts, African leaders, and anti-poverty activists to mobilise public opinion in support of tested and proven methods for tackling poverty and disease.